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Discover the Power of Baird and YOU.

Discover the Power of Baird and YOU.

You have dreams. We have the financial resources and expertise right here in Appleton, Wisconsin, to help you achieve them. Together, we can shape the future you’ve been striving for.

Whether you’re beginning your investment journey, reimagining your retirement, or anything in between, you need expert financial professionals in your corner. Utilizing the Purcell Kornetzke Group's 50+ years of experience and our team-based approach, it is our goal to serve every aspect of your financial life. 

What Makes Baird Different

What Makes Baird Different

Any financial expert can give advice, but a true financial partner takes the time to understand where you are now and where you want to go. As an employee-owned firm, we act differently. With no outside shareholders to impress, our unique structure makes you and your goals the center of attention – and gives us the freedom to invest solely in what will benefit you in the long run.

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A Partnership for Every Stage of Life

A Partnership for Every Stage of Life

You don’t have to manage your wealth alone – and you certainly don’t have to worry about whether you’re making the right investments. At Baird, the Purcell Kornetzke Group will help you create a customized plan and support you throughout your journey.

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What to Expect<br/>from Us

What to Expect
from Us

Trust. Honesty. Integrity. We believe values matter, and we live by ours every day. Leveraging our combined 50+ years of experience, we want to serve as your personal CFO, touching every aspect of your financial life to help you achieve your financial goals.

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Our Deep Bench of Expertise

Our extended Baird team brings you more advice and financial services knowledge than you ever thought possible! We have access to a full range of in-house wealth management experts who are just as committed to your success as you are.

  • Wealth, tax and estate planning experts: Experts who can collaborate on solutions and multigenerational planning that support you and your family
  • Market analysts: Portfolio analysts, equity and fixed income analysts and investment strategists, as well as award-winning macroeconomic analysis from Strategas’ policy experts
  • Cash and lending specialists: Lending and liquidity solution consultants to help you maximize your flexibility while ensuring your cash is working as hard for you as possible
  • Technology experts: Specialists who make sure you can communicate seamlessly and securely with your advisor while investing in cutting-edge tools to provide actionable and tailored insights
  • Portfolio Managers: Analysts who employ unique strategies to investment research to give you a wide range of portfolios to support your investing preferences
  • Our Wealth Management Partners: Baird experts in businesses outside of wealth management who can partner with you for specialized guidance on business valuations, trust solutions, private equity opportunities and much more
  • Investment Specialists: Experts who support a robust platform that includes a broad range of investments – including advisory solutions, trusted asset managers, alternative investments and more – to address your unique goals

Our Tools and Technology


Baird Online

Through Baird Online, you can receive detailed, real-time account information at any time, and you can also share updates and schedule meetings with your advisor. And to keep your data secure, we invest in comprehensive identity theft protection services, consistently test our own systems and develop resources that help you safeguard your personal information.

Baird 360 Wealth

With Baird's 360 Wealth tool, you can link a variety of non-Baird accounts to give you a holistic view of your financial status, including:

  • Checking/Savings
  • 401(k)
  • Credit/Debit Cards
  • Home/Mortgage/Real Estate
  • Assets/Liabilities
    • View a comprehensive net worth statement
    • Track changes in your portfolio
    • Manage and view your current month’s budget, spending and cash flow

Protecting your personal and account information is an essential part of our commitment to you and the trust you place in us. Our information security team uses advanced technologies and industry-tested processes to provide a defense against electronic fraud.

360 Wealth offers the following security features:

  • Your credentials are always fully encrypted
  • Alternative methods of verifying your identity
  • All access and activity is controlled, logged, and monitored by a 24/7
  • Security Operations Center

A Different Kind of Financial Partner

What makes Baird different from many financial firms began with our founding in 1919 and Robert Baird’s understanding that our business was fundamentally about trust, partnership and building better futures for our clients and the communities we share.

What we call The Baird Way represents the responsibility that comes with that understanding and our confidence that it brings out our best in everything we do. It is the foundation of core beliefs we share, the promise we make to each other and the inspiration for our Mission:

To provide the best financial advice and service to our clients and be the best place to work for our associates.

Learn more about the Baird Difference here.

Your New Financial Planning Team is Here for You

If you could benefit from working with a financial professional, let’s talk. We’ll review your portfolio and financial trajectory to see how we can best serve you.

Meet The Team

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